They often eat burgers and fries after traveling a bit, so Wendy’s Co. has designed a French fry which, he claims, has been designed with order and delivery in mind.
The new Hot & Crispy Fry is being developed nationwide in the United States now with plans to make it global, starting in Canada, in October. French fries are cut and coated with a “whisper” of pasta to hold up to an interval of 20 to 30 minutes between purchase and consumption.
The fries will be accompanied by a new Big Bacon Cheddar burger, a pub-inspired burger made with crispy onions, cheddar butter and a cheddar loaf.
“It’s a new day for chips at Wendy’s,” said John Li of Wendy’s WEN.
vice president of culinary innovation, in a call with journalists.
Wendy reported earnings and earnings that exceeded expectations earlier this month. The company also announced plans to operate 700 delivery kitchens by 2025 with Reef Kitchens, plans to spend on advertising for its breakfast menu and more.
Wendy’s joins several restaurant chains that have recently made ads to generate excitement and sales.
McDonald’s Corp. MCD,
Wendy’s main French fries competitor in the fast service space, announced her latest Famous Orders collaboration with rapper Saweetie.
Taco Bell, a Yum Brands Inc. YUM,
, has announced the limited time release of the Chicken Sandwich Taco.
And Starbucks Corp. coffee suppliers. SBUX,
and Coffee Bean & Tea Leaf have released their pumpkin-infused fall menus.
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Wendy shares have risen 6.5% in 2021 through Thursday, while the S&P 500 SPX index,
has gained 20% during the period.