Wed. Oct 27th, 2021

When you feel good about something, you are usually willing to pay more for it. It is the same concept when one company plans to acquire another. As a result, acquiring companies are usually willing to pay a premium for the transaction. This bonus is known as goodwill: the excess amount paid for the equity of the acquired company.

Goodwill tends to represent the long-term intangible assets of one company’s acquisition by another. The best-selling products of the brand or its long library of intellectual property. This is what many companies wonder if this goodwill equates to the premium paid for it, long after the transaction is completed.

Learn more about goodwill accounting

How goodwill is calculated in accounting

Calculating goodwill is tricky, as intangibles are not easily valued. It is about valuing the fair market value based on the assets and liabilities of the company being acquired. The formula is simple, but involves:

Goodwill = P – (A – L)

  • Pg = Purchase price of the target company
  • A = Fair market value of assets
  • L = Fair market value of liabilities

It is important to note that the value of goodwill can vary depending on When is evaluated. If a company has a strong investor sentiment behind it, goodwill can be high. If the company has problems, the valuation of goodwill may be low. Regardless, it is almost always evaluated with a premium.

Examples of goodwill

Goodwill is anything with intangible value that the company can claim as an asset during an acquisition. Any number of the intangibles can constitute a good will; some of the most common include:

  • Intellectual property. Trademarks, patents and similar intangible and deployable assets.
  • Brand recognition. The weight that a brand or company has on market competitors.
  • Reputation of the company. The positive feeling affiliated with a company or brand.

Many times, goodwill can represent a substantial sum. For example, a company like Coca-Cola (NYSE: KO) has a significant amount of associated brand recognition. Similarly, a company like the Walt Disney Company (NYSE: DIS) has thousands of intellectual property funds.

Both are examples of assets, as they ultimately contribute to companies ’ability to generate revenue. If they were subject to acquisition, their goodwill would be substantial, with a much higher premium.


Goodwill tends to appear on a balance sheet after an acquisition, as the premium that one company pays for another. For example, software giant (NYSE: CRM) acquired the Slack messaging startup in 2020, paying more than 10% above Slack’s recent highest valuation and more than 60% above its market capitalization at that time. This premium represents goodwill.


When a company overpays for an acquisition or agreement, goodwill may arise. For example, in 2019 Kraft Heinz Co. (NASDAQ: KHC) hit the headlines when it did recorded a goodwill impairment of $ 7.3 billion—The largest in more than a decade. The write-down effectively represents a revaluation of the market value of the intangible asset in accordance with the Generally Accepted Accounting Principles (GAAP).

Other intangibles

It is important to realize that goodwill is separate from other intangibles, as it is specifically associated with acquisition.

What does goodwill say to investors?

When it comes to acquiring, goodwill represents the buyer’s confidence in the company or asset they are buying. For example, if ABC Company has a valuation of $ 20 million and XYZ Company acquires it for $ 22 million, it means that XYZ Company believes it is worth as much or that it will be soon. This premium is often represented against the carrying amount of the target company.

Goodwill can also inform investors a lot about the performance of a company’s intangible assets. For example, if a company claims a impairment of goodwill to a brand under its umbrella, it gives investors to understand that the impaired brand does not perform well. In turn, this provides additional context for other financial data in the income statement or balance sheet.

The problem with deterioration and descents

Goodwill is intrinsically an amount greater than the fair market price. This means that you are subject to a reduction in value if you do not meet this premium within a certain period of time. Despite this, goodwill descents are often subject to controversy. They involve many intangible and unprovable valuations and are of the future. This makes it very easy to overestimate goodwill, a situation that leads to a deterioration in goodwill.

Impairment of goodwill occurs when the value of an intangible asset falls below its historical cost. Indeed, it means that the cost paid to acquire the asset was not worth it. Companies need to demonstrate this by focusing on revenue and focusing on the market for asset valuation. The net difference of the new value is the impairment and the amount of sanitation.

Drops can cause the value of the business to fall based on a fair revaluation of goodwill. It is a situation that affects shareholders and creates irregularities in financial reporting. And while downturns are frequent and often relatively harmless, large downturns or those that occur long after the acquisition tend to provoke investor anger.

Goodwill represents a complicated concept

Intangible assets are difficult to value, even more so in a volatile market. For many companies, goodwill is not just what they believe is worth an acquisition goal: it is the premium they have need pay to beat competitors. It becomes paradoxical: a firm pays above the fair market value to acquire an asset that it could later revalue to a lower value closer to what it is actually worth.

Of course, not all goodwill acquisitions end in a cleanup. Many end up in substantial cash flows for the acquiring company. They capitalize on the intellectual property, sterling reputation or brand recognition of the purchaser and use them to boost revenue. After all, this is the point of an acquisition. To further advance your investment training, sign up at Investment U e-mail below. These daily newsletters offer stock tips, financial information and more.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission.

Source link

Leave a Reply